Jenna Date and Adam Paulisick will share their ‘how to’s’ on the interactions, environment and process it takes to make services and products simple. They collaborated with a brilliant cross-functional team, and together they created a mobile interface for physicians. The team started with empathy for the doctors they served, they mixed in Human-Centered Design and a good dose of the agile development process. What emerged was a simple product; built by, and for, physicians. With wit, speed and a bit of humor, Jenna and Adam will retell their story, and reveal the growth mindset and 'secret sauce' that made the team’s collaboration a success for the physicians they serve.